Straight answers on video production pricing, briefing a studio, AI video ads and what actually makes a brand video work. Written by the people who cut them. No gated PDFs, no newsletter wall, if it is useful, it is on the page.
Nobody publishes a price list, so every quote arrives without context. Here is the whole spectrum, band by band, and the four variables that decide where a project lands in it.
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Every studio's website says the same four things. Here is how to tell them apart: what a reel actually proves, the six questions worth asking, and the three contract terms most people find out about too late.
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AI can produce a hundred variants of a bad ad faster than a studio can produce one good one. The teams winning with it are not generating more, they are directing harder.
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A bad brief does not produce a bad video. It produces three rounds of revisions discovering what the brief should have said. Here are the nine things a studio actually needs from you.
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Most launch videos are made for the people who built the product. The ones that sell are made for the person who has never heard of it and is about to scroll past.
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A template costs thirty dollars and a custom build costs a thousand times that. Neither number tells you which one your project needs. The deciding factor is not budget.
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Most SaaS explainers describe a product. The ones that convert describe a situation the viewer recognises, then show the product resolving it. That order is the whole difference.
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The difference between AI video that ships and AI video that stays in a folder is not the model. It is whether generation sits inside a pipeline or replaces one.
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You are not competing with other ads. You are competing with the thumb. Everything a video needs to earn happens before most brands have finished showing their logo.
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UGC outperforms polished video in some places and undermines the brand in others. The split is not about budget or taste, it is about what the viewer is being asked to believe.
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Views are a budget report in a performance costume. Here are the four numbers that tell you whether a video worked, and how to value the ones that never produce a click.
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A vertical cut is not a cropped horizontal one. Planning for both at the start costs almost nothing; retrofitting it costs about a third of the production again.
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They are not competitors. One assembles time, the other builds frames. Knowing which your project mostly needs tells you what kind of studio to hire and what it will cost.
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Corporate video is not a genre, it is an audience. The films that fail were usually good until the fourth round of approvals removed everything specific about them.
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Construction firms sit on more usable footage than almost any other industry and use almost none of it. The problem is not filming. It is that nobody decided what the footage was for.
ReadTell us what you are making and when you need it. One fixed price, one date, both agreed before anything starts.